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Google Ads

digitalboxGoogle ADs

Instant Results with Google Ads

Don't get us wrong—our SEO (Search Engine Optimization) service is a highly effective way to drive long-term, profitable sales by getting your business to the top of Google’s search results. However, achieving those results can take weeks or even months.With Google Ads, on the other hand, we can craft a campaign, launch it, and have your business appearing at the top of Google’s 1st-page results within minutes.

1. Initial Consultation & Goal Setting

  • Understanding Your Business: We start by getting to know your business, target audience, and objectives.
  • Goal Identification: We work with you to identify specific goals for your Google Ads campaigns, whether it’s increasing website traffic, generating leads, or boosting sales.
  • Budget Planning: We discuss your advertising budget and suggest an optimal allocation to maximize ROI.

2. Keyword Research & Selection

  • Comprehensive Keyword Research: We conduct thorough research to identify relevant keywords that your target audience is searching for.
  • Competitor Analysis: We analyze competitors’ keywords and strategies to identify opportunities and gaps.
  • Keyword Selection: We choose the most effective keywords that balance high search volume with lower competition to maximize your ad performance.

3. Campaign Setup

  • Campaign Structure: We set up your Google Ads account with a clear, organized campaign structure tailored to your goals (e.g., search, display, shopping ads).
  • Ad Group Creation: We create focused ad groups based on product/service categories or target audience segments.
  • Ad Copy & Creative Development: Our team crafts compelling ad copy and designs creative assets that align with your brand and resonate with your audience.

4. Ad Extensions & Targeting

  • Ad Extensions: We enhance your ads with relevant ad extensions, such as sitelinks, callouts, and structured snippets, to increase visibility and click-through rates (CTR).
  • Audience Targeting: We use advanced targeting options, including demographic, geographic, and device targeting, to reach your ideal customers.
  • Remarketing Setup: We implement remarketing strategies to re-engage users who have previously interacted with your website.

5. Launching the Campaign

  • Campaign Activation: Once everything is set up and approved, we launch your Google Ads campaigns, ensuring all settings are optimized for performance.
  • Monitoring: We closely monitor the campaigns from day one, making necessary adjustments to bidding, targeting, and ad creatives.

6. Ongoing Optimization

  • Performance Analysis: We regularly analyze key metrics such as CTR, conversion rates, and cost-per-click (CPC) to assess campaign performance.
  • A/B Testing: We conduct A/B testing on ad copies, keywords, and landing pages to identify what works best and continually improve results.
  • Budget Adjustment: Based on performance data, we make recommendations for adjusting your budget to maximize ROI.

7. Reporting & Insights

  • Detailed Reports: We provide regular, detailed reports that include campaign performance metrics, insights, and recommendations.
  • Actionable Insights: Our reports highlight key areas for improvement and suggest actionable steps to enhance future campaigns.
  • Strategic Reviews: We hold regular review meetings to discuss campaign progress, address any concerns, and adjust strategies as needed.

8. Scaling & Expansion

  • Scaling Successful Campaigns: As we identify high-performing campaigns, we allocate more resources to scale their success.
  • Exploring New Opportunities: We continuously explore new ad formats, keywords, and market opportunities to keep your campaigns fresh and effective.
  • Long-Term Strategy: We work with you to develop a long-term Google Ads strategy that aligns with your business growth goals.

This process ensures that your Google Ads campaigns are strategically planned, effectively executed, and continuously optimized for the best possible outcomes. Digital Box is committed to delivering results that drive your business forward.

WORK PROCESS

Our Approach To Desired Results!

digitalbox

Effective Ads Management

We provide strategic Google Ads management to ensure your business reaches the right audience, increasing conversions while staying within your budget.

Ads Optimisation

Our tailored optimisation techniques focus on improving click-through rates and conversion rates, helping you get the most out of your budget and driving better results.

Planning & Testing

By implementing detailed planning and A/B testing, we ensure that your Google Ads campaigns are always optimised for performance.

Targeting

Our data-driven approach focuses on precision, ensuring your ads are delivered to the right users, leading to better engagement and higher conversions.

Google Ads Management Agency
in Australia

We offer a full suite of services aimed at enhancing your advertising campaigns, ensuring effective strategies that drive measurable business growth and deliver results tailored to your specific goals.

Search Ads Management

We create and manage search ads to ensure your business appears at the top of Google search results, driving relevant traffic to your website through targeted keyword strategies.

Display Ads Management

We manage visually appealing ads across the Google Display Network, increasing your brand’s visibility on millions of websites and apps to engage with potential customers.

Shopping Ads Management

Our team optimises Google Shopping ads for eCommerce businesses, showcasing your products to increase visibility and drive sales with eye-catching product listings.

Video Ads

We run effective video ad campaigns, targeting specific audiences with engaging video content to boost brand awareness and customer engagement on the platform.

Remarketing Ads

Our remarketing services help you re-engage users who have previously visited your site, delivering tailored ads that bring them back and increase the chances of conversions.

App Promotion Ads

We manage app promotion ads across Google networks, focusing on driving downloads and user engagement, ensuring your app reaches the right audience.

We Help Small Businesses to Reach Their Full Potential

We empower small businesses to unlock their true potential by providing tailored strategies, expert guidance, and resources that enhance their growth, visibility, and overall success in today's competitive marketplace.

  • Optimising ad spending for maximum results with PPC management.
  • Design Google Ads tailored budgets that suit your goals.
  • SEO Ads to enhance visibility through strategic keyword targeting.
Why Digital Box

Because We Deliver Long-lasting Results

Choose Digital Box for our commitment to delivering impactful results that not only meet today’s goals but also lay a solid foundation for your business's future success and growth.

  • 100% Transparency
  • Clear Communication
  • Secure Information
  • Monthly Reports
  • Custom Solutions for Google Ads
  • Small Business Google Ads Strategy

Our Google Ads Process for Your Target Results

Our Google Ads process is built on years of testing and learning, empowering us to help numerous businesses achieve their target results effectively and efficiently.

Audit & Analysis

We conduct thorough audits and detailed analysis to identify strengths, weaknesses, and opportunities in your current Google Ads campaigns for optimal performance.

Competitor Reviews & Strategy

Our team performs comprehensive competitor reviews, developing tailored strategies to help you stay ahead in the market and capitalise on emerging trends.

Execution

We execute targeted Google Ads campaigns with precision, ensuring alignment with your business goals while maximising reach and engagement to drive conversions.

Optimise

Continuous optimisation is our focus, utilising data-driven insights to refine campaigns for enhanced performance, improved ROI, and sustained growth over time.

Want to Learn More? Here are some questions that we hear day to day.

PPC (Pay-Per-Click) advertising is a digital marketing strategy where businesses pay each time a user clicks their ad. At Digital Box, we create targeted campaigns on platforms like Google Ads to ensure your business gains immediate visibility. Our experts carefully select keywords and manage bids to optimise your ad spend, driving qualified traffic to your site while maximising return on investment.

PPC advertising can significantly elevate your small business by delivering targeted traffic and increasing brand visibility. Digital Box focuses on understanding your unique business needs, allowing us to tailor campaigns that attract potential customers effectively. Our strategic approach not only generates leads but also fosters customer engagement, ultimately leading to growth and increased sales for your business.

A good Click-Through Rate (CTR) usually falls between 1% and 3%, although this can vary by industry. At Digital Box, we prioritise crafting compelling ad copy and selecting the right keywords to enhance your CTR. By continuously monitoring and optimising your campaigns, we aim to achieve higher engagement rates, ensuring your ads resonate with the target audience and drive more traffic to your website.